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The State of AI in Marketing: Today, Tomorrow and 2030

AI has moved from experimentation to expectation — but for most marketing teams, the reality is still fragmented.

In partnership with B2B Marketing, HUT 3 has explored how organisations are adopting AI today, where it’s delivering value, and what’s holding teams back from scaling.

Based on insights from 100+ senior marketing leaders, this report reveals a clear picture: – AI is saving time – Ambition is growing fast – But maturity, governance and connected systems are lagging behind.

If you’re looking to move beyond isolated use cases and start building AI into the fabric of your marketing, this report is for you.

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