Strategic Workshops

Hands-On, High-Impact Marketing Workshops for Strategic Growth

Led by industry experts and backed by award-winning work, HUT 3’s marketing workshops deliver high-impact, practical learning experiences tailored for today’s fast-moving business landscape. Each session is designed to equip your team with advanced strategies, actionable tools, and the proven frameworks needed to drive measurable results. Whether you’re building a content engine, scaling ABM, embedding AI, or sharpening your data story—our workshops help align marketing efforts with commercial objectives to maximise performance and ROI.

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Workshops

Our expert-led marketing workshops deliver practical, high-impact learning to align your strategy with results and ROI.

  • ABM Fundamentals

    Explore the fundamentals of Account-Based Marketing and build the foundation for a strong, scalable strategy.

    This session covers the different types of ABM programmes—One-to-One, One-to-Few, and One-to-Many—and helps you identify which approach is right for your organisation. Learn how to get account selection right, apply proven frameworks to structure your ABM efforts, and use effective tactics tailored to each ABM type. You’ll also gain valuable insights from real-world, award-winning ABM programmes, understanding what made them successful and how to apply those principles to your own strategy.

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  • ABM - Building Out Your Strategy

    This hands-on workshop uses a framework approach to guide your team in developing a scalable ABM programme that aligns strategy, content, and channels into a clear, actionable plan uniting sales and marketing.

    You’ll work through identifying your target accounts, selecting the right ABM programme type, and reviewing your content—pinpointing what can be repurposed and where gaps exist. The session also explores the key tactics needed for execution and places strong focus on achieving sales alignment, ensuring your commercial teams are fully engaged and brought along on the ABM journey.

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  • AI Essentials

    This session explores the fast-evolving AI landscape—where it's delivering value today and how it's set to impact strategy and execution over the next 3 to 5 years.

    Your team will explore practical tools and how they can be used to support strategic planning, tactical execution, content generation and repurposing, as well as ongoing measurement. We’ll also show how AI can help pinpoint new opportunities and strengthen alignment between sales and marketing. The session introduces a clear framework for embedding AI into your organisation and addresses key data and governance considerations to ensure responsible implementation from day one. Real-world, award-winning applications of AI are showcased to illustrate how these tools have been successfully applied in business.

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  • AI Agentic - Workflow Building

    This hands-on session explores the rise of agentic AI and how to design autonomous workflows that drive efficiency and impact.

    We begin by positioning the rapid growth of AI and defining what “agentic” means—why it matters now and how it’s transforming the way businesses operate. You’ll explore where to start with agentic workflows, supported by practical frameworks and step-by-step guidance for building and delivering them effectively. The session also showcases real-world, award-winning case studies where agentic AI is reducing costs, accelerating time to market, and delivering stronger results.

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  • Measurement - Data Stories

    This workshop explores how data stories can transform your measurement practices by turning fragmented insights into compelling narratives that drive smarter decisions and real business value.

    We delve into the challenges of fragmented tech stacks and the difficulty of gaining single-view visibility across disconnected marketing data. You’ll learn how aligning data sources can reveal the true effectiveness of marketing spend, and we introduce frameworks for building robust measurement strategies that lead to impactful data storytelling. The session provides a practical, step-by-step approach—highlighting where to start and offering a clear vision of what good looks like. Real-world examples of best practice are showcased throughout, bringing the concepts to life with tangible applications.

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  • Content Strategy

    This session focuses on building strategic content frameworks that engage your audience and support business growth.

    We explore the current content landscape and emerging trends, defining what a solid content strategy looks like and how to inform it with the right insights. You’ll learn how to maximise the value of each piece of content—knowing when to remix, repurpose, or retire it—and how to make the most of your content investment. The session also provides practical guidance on identifying content gaps, aligning with business goals, and ensuring long-term effectiveness. Real-life examples are showcased to illustrate how leading organisations are executing high-impact content strategies.

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