Programs & Frameworks

Strategic approach, built for success

We drive engagement and growth with precision-targeted ABM, AI-powered Channel Marketing, and multi-channel Demand Generation. Our approach turns leads into pipeline and customers into brand champions, while scaling content through partner networks for maximum impact.

Driving Growth Through Targeted, Measurable Marketing Programmes

  • Account Based Marketing

    Engaging results through precise and targeted strategies

  • Demand Generation

    Multi-channel campaigns designed to attract, nurture, and convert leads into pipeline.

  • Customer Advocacy

    Turning customers into brand advocates through storytelling and reference programmes.

  • Channel Marketing

    AI-driven partner marketing, helping brands scale and personalise content through their partner networks.

Award-Winning Frameworks

We structure, execute, and optimise every programme individually

Our 5-Step ABM Framework: Delivering Success at Every Scale

  • 01

    Insights & Intelligence

    • Intelligence Gathering: Using Enigma insights for deep account, sector, and line of business intelligence.
    • Exploration Workshops: Collaborate to identify key opportunities and challenges.

  • 02

    Strategy Definition

    • Audience Profiling: Develop detailed profiles for target accounts or clusters.
    • Tactical Planning: Define targeting tactics and develop a strategic roadmap.
    • Sales & Marketing Alignment: Ensure cross-functional teams are in sync.

  • 03

    Value Propositions & Message Playbook

    • Developing Messaging: Create tailored messages for different personas and account types.
    • Creating Playbooks: Build a toolkit of messaging and content to support sales and marketing efforts.

  • 04

    Campaign Development & Sales Enablement

    • Creative Development: Bespoke campaign assets including videos, PDFs, and social media content.
    • Campaign Activation: Manage outreach through emails, social channels, and targeted digital assets.
    • Ongoing Communication: Maintain alignment between marketing and sales throughout the campaign.

  • 05

    Measurement & Optimisation

    • Measurement Framework: Establish KPIs and reporting processes.
    • Tech Stack Integration: Ensure seamless data flow into CRM and analytics tools.
    • Performance Monitoring: Regularly track, report, and optimise campaigns.
    • Sales Team Support: Provide insights and opportunities directly to the sales function.

Related Case Study

Driving impact with 1:1 ABM

Creating an £800k pipeline for Immuta at Volvo.

View case study View all case studies