The Explore Podcast continues with Episode 3, and this one tackles a problem mostB2B marketers know well: plenty of data, not much clarity on what to do with it.
ABM expert and podcast host Robert Norum sits down with Andy Johnson, Founder & Head of Client Strategy, and Stefanie Hinten-Reed, Head of Client Success and Performance. Together they explore the growing complexity of measuring ABM success in a world of ever-expanding channels, tools and metrics. How do you decide what really matters, and what do you do with it? This is what Robert, Andy and Stefanie take a deep dive into.
They share what has worked, what hasn’t, and the places where most measurement approaches quietly go wrong. If you’ve ever stared at a dashboard wondering what it’s actually telling you, this one’s for you.
Episode 4 rounds off the series with a slightly different focus: Client Relationships. It’s a fitting finale, so make sure you don’t miss it.
Practical insights. Expert perspectives. Honest conversations.
