Here’s what you can expect:
Day one – 19th November: interactive workshop session
On day one, Andy Johnson, our Founder, will be hosting a workshop discussing ABM strategy, frameworks, and best-in-class activation.
Don’t miss out on this practical Account-Based Marketing session. Discover proven frameworks, best-in-class activation tactics, and alignment strategies that connect marketing and sales. Learn how to build a scalable, efficient ABM engine that drives measurable growth, precision, and performance.
Top 3 takeaways from this workshop:
• Understand the key frameworks that power effective, scalable ABM strategies.
• Discover best-in-class activation methods for real-world impact.
• Learn how to align teams and optimise resources for measurable growth.
If you can’t make this workshop session, we regularly run strategic hands-on workshops that will equip your team with actionable tools and strategies to drive performance and growth. If you are interested in booking one, follow this link
Day two – 20th November: the AI reality
On day two, Andy will be presenting with Darryl Merkli, Head of AI at HUT 3, discussing The AI Reality — real B2B use cases in action.
Discover the real impact of Agentic AI in action. Explore real B2B case studies showing how AI accelerates content, boosts performance, and drives scalable, measurable marketing success—moving beyond hype to deliver practical, results-driven innovation for modern marketers.
• In this session, you will:
• Learn how B2B teams use Agentic AI to drive speed, precision, and performance.
• Understand how AI is reshaping ABM and demand strategies with measurable impact.
• Gain insight into next-generation AI tools and ways to future-proof your marketing.
To qualify for a discounted ticket of 10%, follow this link and add this discount code: B2BML10 at the checkout.
We also have a stand at the event, you can find us on stand number G66.
We’d love to meet up with you at the show. To schedule a time for an appointment that suits you, just email us at info@hut-3.com.