Raising the bar when it comes to Account Based Marketing
Data-led strategies deliver efficiency and measurable impact
TXOne Networks, a cybersecurity specialist for OT and ICS, faced limitations in scaling their ABM efforts across 1,000+ target accounts and multiple verticals. Manual processes caused disjointed campaigns, fragmented reporting, and limited content creation. ABM was inconsistent and reactive rather than strategic. To maintain an ‘always on’ ABM programme, they needed a scalable, structured approach that could unify campaigns, improve engagement, and drive efficiency across diverse industries.
Solution
Partnering with HUT 3, TXOne implemented a scalable, data-driven ABM strategy using AI and insights. Key initiatives included generating account intelligence, creating industry-specific value propositions, and developing personalised content via AI tools. Execution involved targeted LinkedIn campaigns, direct mail, videos, and automated reporting dashboards. Scalable frameworks allowed replication across verticals, while fortnightly measurement ensured continuous optimisation. The approach combined strategy, technology, and content personalisation to improve engagement efficiency.
"HUT 3 helped us move from tactical campaigns to a strategic, scalable ABM approach that can be consistently and repeatedly implemented without having to expand our internal team, leading us to quantify and achieve so much more with less. Their use of AI and data-driven insights has transformed how we engage our accounts and maximise measurable ROI."
Outcome
After six months, TXOne achieved strong engagement, with senior contacts responding positively to personalised content. The scalable, data-driven ABM framework enabled content deployment across multiple verticals and accounts. AI tools enhanced efficiency and personalisation. The programme delivered a 6:1 ROI, generated significant pipeline from minimal investment, and received enthusiastic buy-in from sales. Strategic achievements included replicable ABM frameworks, measurable campaign impact, and plans for expansion into new geographies and verticals.
View our video case study and see how TXOne Networks and HUT 3 combined their expertise.
Case Study
Raising the bar when it comes to Account Based Marketing
Data-led strategies deliver efficiency and measurable impact.
