AI in action: Transforming creative campaign production and agility

How HUT 3 helped Mondi’s eCommerce marketing to move faster, scale smarter, and stand out.

Challenge

Mondi is a global leader in packaging and paper, contributing to a better world by producing products that are sustainable by design. Mondi’s eCommerce segment is a dynamic, fast-growing part of the business, with a clear industry focus. Together with HUT 3, they set out to pilot that AI could transform how they create a marketing campaign – without sacrificing quality, brand integrity, or stakeholder confidence.

Mondi’s eCommerce segment is a specialist unit within Mondi, focused on packaging and paper for online retail. As a young, industry-focused segment, eCommerce needed to quickly build its own story and presence. Their ambition was to launch a standout campaign that would position Mondi as innovative partner, not just another packaging provider.

Trying to deliver a bold, AI-driven campaign, and at the same time convince stakeholders, satisfy legal, and hit tight deadlines, called for a partner who could combine creative vision with practical, AI-enabled execution.

Mondi’s eCommerce team aimed to get in front of a targeted audience, making full leverage of different platforms and channels and create attention for the full eCommerce packaging and paper portfolio.

Solution

Working in strategic partnership with Mondi for the first time, HUT 3 designed and delivered an AI-powered brand campaign framework, based on the campaign idea developed by the Mondi Marketing Managers, that could launch fast, scale across channels, and set a new internal benchmark for what eCommerce marketing could be.

"The collaboration has felt like a true partnership from a very early point. When things were complex or uncertain, HUT 3 were the reliable ones who said, ‘How can we help? We’ll figure it out.’ They helped us set a new benchmark for what marketing in our segment can look like and demonstrated just how powerful AI can be in the right hands."

Outcome

The campaign has helped Mondi eCommerce move from experimenting with AI, all while operating within a tightly governed legal and brand environment.

For HUT 3 it was an opportunity to learn, to fail fast, and to develop future capabilities that can be expanded as AI develops, refining the skills learned in support of this trailblazing campaign.

Your guide to smarter eCommerce packaging

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"This campaign proved that using AI isn’t about typing a clever prompt and pressing go — it’s about weeks of experimentation, tough choices, and constant learning. The reward is that you end up with work the client simply couldn’t have produced through a traditional shoot. What this project taught us is that AI doesn’t replace creative skill, it amplifies it. The hard part is still knowing what ‘good’ looks like — the reward is being able to explore ten ambitious routes for the cost of one traditional shoot."

Case Study