In June our team headed up to Manchester, to attend and speak at B2B Marketing Live, and it was a particularly welcome addition to our calendar of thought leadership events.
Andy Johnson, Founder and Head of Strategy, delivered a session focused on helping marketers build and scale Account-Based Marketing (ABM) programmes that deliver measurable business impact. Drawing on HUT 3’s award-winning ABM framework, Andy explored how best-in-class activation strategies, combined with Agentic AI as an enabler, can help organisations optimise their ABM efforts and drive stronger commercial outcomes.
The session showcased a practical blueprint for realigning ABM for greater impact, demonstrating how AI can support smarter decision-making and execution at every stage of the marketing journey. Attendees also saw real-world examples of how AI enabled a single campaign to be remixed and personalised across 1, 1and 1:1 ABM approaches, while maintaining consistency and relevance.
B2B Live brought together marketers from a wide range of industries, creating plenty of opportunities for valuable conversations throughout the day. From sharing ideas and discussing evolving B2B strategies to exploring common challenges, the discussions offered fresh perspectives and the chance to make meaningful new connections.
A big thank you to everyone who attended and contributed to the conversations throughout the day. It was great to feature HUT 3’s approach to Manchester and connect with so many marketers looking to unlock greater value from their ABM opportunities.
Now looking forward to B2B Marketing Live in London at the end of the year!