As July heats up, the HUT 3 team headed to London to attend and speak at B2B Ignite – and what a great way to do so.
In our session, James Howes, Head of Client Services, and Darryl Merkli, Head of AI Studio and Services, delivered an insightful session on how you actually use AI to support great marketing.
During our talk, we explored how AI is moving beyond experimentation and tactical use cases, and how organisations can begin to orchestrate AI capabilities more effectively across demand generation, ABM and measurement. The discussion focused on the shift towards more intelligent, connected marketing models and how businesses can turn AI ambition into practical action.
However, as always, one of the most valuable parts of events like Ignite, happens beyond the sessions themselves.
Throughout the day, we had the opportunity to connect with clients, partners and fellow delegates, sharing experiences and discussing the challenges marketing teams are navigating. These conversations highlighted the importance of collaboration and knowledge-sharing as the B2B landscape continues to evolve. Hearing different perspectives from marketers, experts and practitioners helps us continue to challenge our thinking and understand what the future of B2B marketing looks like in practice.
A huge thank you to everyone who joined our session and stopped by the stand for a conversation. It was great to connect with so many of you, share ideas, hear your experiences, and discuss the opportunities and challenges shaping our industry. We appreciate your time, and we look forward to continuing the conversations beyond Ignite.