Paving the way for new opportunities
Delivering Fluke’s most successful outbound cold-calling campaign ever
In marketing today, generic, inward-looking messages simply don’t cut it. To get prospective customers engaged, businesses need to speak to them on their own terms, crafting compelling, relevant stories that capture the imagination. So when Fluke Reliability wanted to generate net new engagements across multiple manufacturing sectors, we proposed a targeted campaign that would drive meaningful conversations and qualified opportunities from the start.
Solution
With three verticals chosen as Fluke’s targets—food and beverage, automotive, and life science, tailored content formed the heart of our strategy. Bespoke hero assets were created for each of the three sectors, and then localised for the US, UK, and German markets. These ‘hero’ assets, all of which aligned to key industry trends for the selected verticals, were developed following in-depth interviews with Fluke’s subject matter experts.
To help disseminate that content, three bespoke landing pages were created, supported by a series of blogs, banner ads, and social posts. To ensure that every engagement was as productive as possible, Fluke’s sales team was also equipped with a meticulously crafted messaging framework, a detailed sales kit, and dedicated, AI-powered insight guides for their prospective customers. Finally, the company’s business development team led an outbound calling campaign to contact prospects in person.
"Driving net new engagement through a targeted campaign delivered qualified opportunities and drove meaningful conversations."
Outcome
The result of this activity was Fluke’s most successful outbound cold-calling campaign to date, with five appointments confirmed in just two days. “Driving net new engagement through a targeted campaign delivered qualified opportunities and drove meaningful conversations,” says Lianne O’Connor, Global Marketing Lead at Fluke Reliability. Helping Fluke to capitalise on new leads in a faster and more targeted way, the campaign paved the way for long-term growth.
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Related Case Study
Paving the way for new opportunities
Delivering Fluke’s most successful outbound cold-calling campaign ever.
