Accelerating growth with specialist capabilities
Supporting 101 Ways’ ambitious expansion plans
Growth is good, but growth can be challenging, too. When technology and digital transformation consultancy 101 Ways brought in a new marketing director, he quickly found that the company’s success was outpacing his available resources. And with an objective to help expand 101 Ways’ client base further still, he knew that he needed to establish a high-performing marketing function that could deliver rapid results, without waiting for new hires.
Solution
To secure the specialist marketing capabilities that were needed, 101 Ways engaged HUT 3 on a monthly retainer. HUT 3 worked as a flexible extension of the 101 Ways team, providing deep expertise where needed while an internal team was built out. As well as enabling the company to tap into established expertise and a comprehensive portfolio of marketing services, the relationship also gave 101 Ways the opportunity to test different marketing approaches in a rapid, low-risk way.
To ensure that the partnership delivered measurable results, a three-phase strategy was also introduced. Phase one focused on quick wins, existing content repurposed and used alongside newly commissioned pieces to help build credibility. Phase two focused on the creation of thought- leadership content, tapping into skills that ran from messaging to design. And phase three helped to boost recognition of the 101 Ways brand, with a website refresh, full SEO audit, and social media advertising.
Outcome
This open and collaborative relationship gave 101 Ways an invaluable shortcut to marketing maturity. In the space of one year, HUT 3 delivered a brand new website for the company, more than 30 new blogs, 15 customer stories, 10 videos, five infographics, and over 150 LinkedIn posts. Serving as a true extension of 101 Ways’ team, HUT 3 provided a perfect blend of strategic consultancy and on-the-ground creativity needed to supercharge its marketing function.
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