We recently attended the Ignite London 2025 Conference on the 2nd of July.
Andy Johnson, HUT 3 Founder and Head of Client Strategy, and Darryl Merkli, Head of AI at HUT 3, drew a packed audience to their seminar session, where they demonstrated how Agentic AI had already begun transforming ABM and demand programmes in measurable, scalable ways.
In this informative session, they presented live B2B case studies showing how AI had improved team capacity, accelerated content creation, and driven stronger campaign performance. They also highlighted what was coming next — from beta-stage tools to smarter ways of working in the era of “doing more with less.”
Whether attendees were AI-curious or already experimenting, the session revealed what it took to make AI practical, powerful, and aligned with marketing goals.
The session is now available on demand — take a look to learn:
- How B2B teams had already been using AI to increase speed, precision, and capacity
- What Agentic AI was — and why it mattered for ABM and demand success
- How to make AI work in the era of “doing more with less”
- What was coming next — and how to stay ahead of the AI curve
You can access the session here: Vimeo