explore Seminar

Tuesday 29th April 2025
9.30am – 3.00pm
RSA House
8 John Adam Street
London
WC2N 6EZ

Join us for an exciting seminar where industry experts will share the latest trends, insights, and innovations shaping the future.

Cutting-edge AI advancements, an award-winning case study, and LinkedIn updates are amongst the topics shared by our lineup of speakers, providing valuable insights and inspiration. Join us to learn, connect, and network through enriching conversations.

Agenda

9:30am – Registration, coffee, and biscuits

10:00am – Welcome and Trends Reports: Founder and Director of HUT 3, Andy Johnson, will open the seminar with a warm welcome, an agenda overview, and insights on how our Trends Reports drive client success.

10:30am – Guest Speaker: Joel Harrison of B2B Marketing explores why trust is now the most critical commodity in B2B marketing—and how to earn it. Drawing from the B2B Marketing Awards and his upcoming book, he examines the growing trust gap and shares practical strategies on thought leadership, influencers, advocacy, and sales conversations.

11:00am – Award-winning ABM in practice, customer case study: Laura Matthews from UiPath will showcase a groundbreaking ABM campaign that leveraged automation for personalised global engagement, driving 47% growth and $80M in revenue.

11:30am – Coffee and tea break

12:00pm – Agentic AI transforms marketing strategies: Darryl Merkli, HUT 3’s Head of AI Studio and Services, explores the future of Agentic AI, from autonomous decision-making to industry-changing innovations.

12:30pm – Turning up the ABM dial with AI workflows: as ABM evolves in B2B marketing, AI is key to scaling personalised, data-driven campaigns while aligning sales and marketing for growth. Andy discusses some real-world use cases of AI in action.

1:00pm – LinkedIn unlocked: the latest trends and insights HUT 3’s Digital Lead, Jason Denny, shares the latest LinkedIn trends, updates, and best practices to keep you ahead.

1:30pm – Light lunch/networking

Registration Closed

This event has now passed. Registration is closed.

Where

RSA House,
8 John Adam Street,
London, WC2N 6EZ

Nearest London Underground stations
Five minute walk: Charing Cross (Northern Line, Bakerloo Line) or Embankment (District and Circle Lines, Northern Line, Bakerloo Line)
10 minute walk: Covent Garden (Piccadilly Line) or Leicester Square (Piccadilly and Northern Lines)

Nearest Mainline Stations
Five minute walk: Charing Cross
15 minute walk: Waterloo

Google Maps